Todd Sadow founded Epic Rides in 1999 with the 24 Hours in the Old Pueblo. The Whiskey Off-Road launched around 2004-2005 and took five years to develop the multi-distance model that would become the template for Epic Rides' national expansion. 'We spent five years creating what is known as the Whiskey Off-Road today,' Sadow says. The key innovation was realizing 'only so many could do longer races' and adding 30-mile and 50-mile options. Founded in 2004. By Todd Sadow / Epic Rides.
Reputation: The original Epic Rides model—proof that 20 years of iteration creates exceptional events.


